“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” –Douglas Adams


DIAMOND LEVEL SERVICE is a complete event, exhibit and multimedia solution. Laser-focused on providing the most exceptional service in the industry, we deliver exactly what our clients ask for–and much more. Armed with decades of experience, our creative & strategic team builds solutions that stimulate conversations; conversations that convert prospects into customers.

We’re often asked to share the story behind our company name. Years ago, while Craig was developing his vision for DIAMOND LEVEL SERVICE, he often found himself in the company of his horse Diamond. A regional, state and national champion, Diamond was breathtaking. Marveling at her unstoppable commitment to excellence and unwavering loyalty, Craig realized that he and Diamond shared the same belief system. It was only befitting that he honor her champion mindset by naming the company after her.

At DIAMOND LEVEL SERVICE, we make you look good. Really good!

About Craig:

Craig is a visionary. A die-hard optimist. And a man that passionately believes relationships are at the core of every good thing. Operating in the digital age, where just about everything is automated, some people call him old-fashioned. He chooses personal service over processes. He chooses relationships over rules. Craig chooses to serve. Proudly committed to providing outstanding service on all occasions, his goal is simple: to please you. He built DIAMOND LEVEL SERVICE after recognizing the trade show industry was missing the mark. No longer willing to sacrifice profits for people, the industry became a cold, dark machine. People became numbers. And customer service was almost non-existent. Craig knew it could be better. A lot better. And thus, DIAMOND LEVEL SERVICE was born. Contagiously enthusiastic, Craig is committed to delivering exceptional service and using his gifts in creativity and design to exceed your expectations.

A seasoned veteran in the events industry, Craig has produced events for the world’s most prominent figures, including Pope John Paul and President George H. Bush. Specializing in 3D event marketing and management, Craig has integrated audio, video, lighting and photography into tradeshow displays ranging from 100-20,000 square feet. He’s produced tradeshows with more than 2,000 booths and conventions with more than 300,000 attendees, and has acquired an understanding of the unique organizational structures and needs of union trades.

Craig has a BA in Management and Marketing from the University of Northern Colorado. In his free time, he enjoys horses, photography, traveling and architecture.

About Dale:

Hand-picked from a pool of business development talent, Dale was invited to join the DIAMOND LEVEL SERVICE team because of his insatiable commitment to customer service. Referred to as captivating, determined and enthusiastic, Dale gets the job done right–the first time. A ferocious student of life with an unquenchable thirst for excellence, Dale is always hunting for new solutions and better ways to exceed client expectations.

As the Vice President of Sales and Business Development at DIAMOND LEVEL SERVICE, Dale services the needs of clients operating in San Diego county. Utilizing his innate ability to build authentic relationships, Dale develops and maintains alliances with clients and strategic partners. Prior to joining DIAMOND LEVEL SERVICE, he negotiated and managed alliances with household names including Zagat, Urbanspoon, Ruths Hospitality Group (Ruths Chris Steakhouse) and the Darden Restaurant Group.

Dale is a graduate of Boston College. He and his wife Shirley have lived in San Diego for more than 25 years.

An Introduction to Diamond Level Service